_verdades humanas para negócios de verdade/

Imagem de uma cliente
************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************

_uma empresa de insights
dedicada a realmente entender
o que está por trás do que as
pessoas pensam e fazem

para ajudar marcas a se

conectarem de verdade

com o que importa

para seus consumidores

Imagem de um cliente
************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************

_territórios de estudos

discoveries
inovação

imagem +
posicionamento
de marca

comunicação
& conteúdo

produto &
embalagem

+ outras questões
específicas

_modelos de projetos

mix & match

abordagens e ferramentas combinadas em projetos feitos sob medida
Pessoa segurando uma sacola branca
antropologia do consumointerpretação das dinâmicas culturais e tendências que impactam o consumo
Pessoa com um celular que esta sendo apresentado um
social sweepingvarredura de percepções espontâneas nas redes sociais
Mulher participando de uma reunião de forma online no seu notebook
e-talks & e-dialoguesa escuta do consumidor
Mulher com as unhas pintadas de rosa segurando um celular
comunidades onlineconsumidor se expressando através de diferentes formatos
Mulher sovando massa de farinha de trigo
consumer journey & etnografiaacompanhar as escolhas do consumidor on e offline através de diferentes formatos
Duas Mulheres conversando em um laboratório
labs de geração de ideias & co-criaçãoconsumidores envolvidos no processo de inovação
Triangulo de semiótica
semióticaleitura de signos e códigos visuais
Mulher escrevendo em um caderno com uma caneta preta
análise do discursosignificados por trás da linguagem
Pessoa segurando uma sacola branca
antropologia do consumointerpretação das dinâmicas culturais e tendências que impactam o consumo
Pessoa com um celular que esta sendo apresentado um
social sweepingvarredura de percepções espontâneas nas redes sociais
Mulher participando de uma reunião de forma online no seu notebook
e-talks & e-dialoguesa escuta do consumidor
Mulher com as unhas pintadas de rosa segurando um celular
comunidades onlineconsumidor se expressando através de diferentes formatos

produtos_kyra

soluções prontas para questões recorrentes
Icone de um quadrado amarelo em quatro dimensões

4D EXPLORATION

Icone de uma digital amarela

BRAND BIOGRAPHY

Icone amarelo de uma lapis escrevendo em linhas

GUIDELINE DE NARRATIVAS

COLLAB_KYRA + BRAIN SQUAD

GUIDELINE DE NARRATIVAS
Icone de um frasco balão ou frasco de Erlenmeyer na cor amarela

SENSORY CONTROL PANEL

COLLAB_KYRA + UNICAMP

SENSORY CONTROL PANEL
Icone de dois raios amarelos

INNO BUILDING

Icone amarelo de um monitor com um linhas se referindo a um texto

ADFLOW

************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************

_alcance

mapa da amarica do sul ate a América central onde esta destacado de amarelo o Brasil e de cinza o Mexico e Argentina
Logo Care

a Kyra opera em toda a América Latina através da aliança CARE - Committed Allied Research Experts, com parceiros baseados no México e na Argentina.
Projetos na Europa, EUA e Ásia sob consulta

********************************************************************************************************************************************************

_para quem trabalhamos

Logo da loreal onde a logo so descreve o proprio nome
Logo da pesico onde existe um globo de discoteca no canto superior esquerdo sobre o nome da marca
Logo da natura com uma folha em cima do nome natura
Logo do Burger King onde tem uma fatia de pão de hamburger em cima e outra fatia em baixo do nome
Logo da google onde so e apresentada o nome google
Logo da colgate onde colgate esta em um objeto e existe um sorriso com uma linha a baixo do nome
Logo da Kimberly-Clark onde o nome esta escrito apos uma figura parecida com uma estrela
Logo da cogna educação onde a logo exibe o educação em baixo do 'na'
Logo da unilever, existe uma "u" grande a cima da logo que e feito por vaias figuras como arvores, folhas e sementes
Logo da dupont onde a logo forma uma bola de futebol americano
Logo da Johnsons e johnsons onde a logo so descreve o proprio nome
Logo da XP onde ela e um quadrado preto com o XP escrito em branco no canto inferior direito do quadrado
Logo da loreal onde a logo so descreve o proprio nome
Logo da pesico onde existe um globo de discoteca no canto superior esquerdo sobre o nome da marca
Logo da natura com uma folha em cima do nome natura
Logo do Burger King onde tem uma fatia de pão de hamburger em cima e outra fatia em baixo do nome

diferentes indústrias, setores, categorias... o denominador comum é que sempre há uma pessoa por trás das escolhas que são feitas

_time

Mariana

ANALISTA DE PESQUISA

Taís

ANALISTA DE PESQUISA

Luciana

Co-CEO

Cris

Co-CEO

Marina

DIRETORA DE CONTAS

Bel

GERENTE DE PROJETOS

Mariana

ANALISTA DE PESQUISA

Taís

ANALISTA DE PESQUISA

Luciana

Co-CEO

Cris

Co-CEO

Tathy

ASSISTENTE ADM + FIN

Solange

GERENTE DE RECRUTAMENTO

Mariana

GERENTE DE PROJETOS

João

DESIGNER

Ariane

ENHANCER

Patricia

GERENTE ADM + FIN

Tathy

ASSISTENTE ADM + FIN

Solange

GERENTE DE RECRUTAMENTO

Mariana

GERENTE DE PROJETOS

João

DESIGNER

************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************************

verdades humanas para negócios de verdade

@kyrapesquisa
kyra@kyra.com.br

Alameda Madeira, nº 328, Sala 2406

Alphaville Industrial, Barueri / SP – CEP 06454-010

KYRA PESQUISA DE MERCADO E CONSULTORIA LTDA ® 2022 • TODOS OS DIREITOS RESERVADOS

DESENVOLVIDO POR: HIGHLANDER TECH